About Us
Joy and Niki didn’t set out to start a wellness company. They were two friends—working moms managing the mental load of life, careers, parenting, and everything in between. Like many women, they prioritized everyone else first, and called it “being fine.”
Then one night, after another week of pushing through, they said it out loud:
“We need a f*cking break.”
That one sentence captured something universal. Every woman they knew felt stretched thin, worn down, and overdue for rest that wasn’t just sleep—rest that actually restored them. So they created NFB Wellness.
Their retreats are built for women who are done waiting for the “right time” to care for themselves. With thoughtfully designed spaces, nourishing meals, bodywork, movement, and space to breathe, NFB offers more than relaxation—it’s a reset.
Rooted in their backgrounds in mental health and coaching, Joy and Niki bring a practical, grounded lens to everything they offer. Their retreats don’t promise to fix your life. But they do create room to pause, reflect, laugh, eat, cry, and reconnect—with yourself and with what matters.
Because rest isn’t indulgent. It’s essential. And you deserve it.
Joy Keller, LCSW —
Co-Founder & Clinical Director
As a Licensed Clinical Social Worker and therapist, Joy brings a mental-health-informed lens to every retreat experience. Her compassionate approach helps women reconnect with themselves through mindfulness, emotional wellness workshops, and guided reflection. Joy’s background in therapy ensures that each retreat supports not only relaxation but genuine, lasting restoration.
Niki Buehs —
Co-Founder & Creative Director
A former corporate trainer and business owner, Niki has spent years helping women cut through the noise and focus on what truly matters. She brings that same clarity to NFB Wellness—drawing on her experience guiding clients toward more organized, intentional ways of living and working.With a calm presence and an eye for meaningful detail, Niki helps shape a retreat experience that feels thoughtfully organized yet refreshingly unstructured—giving women space to pause and feel like themselves again.