about us
Joy and Niki didn’t set out to start a wellness company. They were two friends—working moms managing the mental load of life, careers, parenting, and everything in between. Like many women, they prioritized everyone else first, and called it “being fine.”
Then one night, after another week of pushing through, they said it out loud:
“We need a f*cking break.”
That one sentence captured something universal. Every woman they knew felt stretched thin, worn down, and overdue for rest that wasn’t just sleep—rest that actually restored them. So they created NFB Wellness.
Their retreats are built for women who are done waiting for the “right time” to care for themselves. With thoughtfully designed spaces, nourishing meals, bodywork, movement, and space to breathe, NFB offers more than relaxation—it’s a reset.
Rooted in their backgrounds in mental health and coaching, Joy and Niki bring a practical, grounded lens to everything they offer. Their retreats don’t promise to fix your life. But they do create room to pause, reflect, laugh, eat, cry, and reconnect—with yourself and with what matters.
Because rest isn’t indulgent. It’s essential. And you deserve it.
Joy Keller, LCSW —
Co-Founder & Clinical Director
Joy is a licensed clinical social worker (LCSW) in Texas with a background in therapeutic crisis intervention and hospital-based support. For years, she has shown up for people in some of the hardest, most overwhelming moments of their lives—holding space in the midst of chaos, grief, and uncertainty. Over time, she witnessed the weight that constant caregiving places on everyone involved—patients, families, and even the helpers themselves. That experience made one truth impossible to ignore: self-care isn’t optional. It must be intentional and essential for true well-being.
That belief now fuels her passion for creating calm, intentional spaces where women can pause, reconnect, and remember what it feels like to breathe deeply again. Joy brings a mental-health–informed approach to every retreat, using her clinical background to create an environment that feels grounded, safe, and deeply supportive. Each experience is designed to help women return to themselves—because intentional self-care is key to maintaining your mental and emotional health.
Niki Buehs —
Co-Founder & Creative Director
A former corporate trainer and business owner, Niki has spent years helping women cut through the noise and focus on what truly matters. She brings that same clarity to NFB Wellness—drawing on her experience guiding clients toward more organized, intentional ways of living and working. With a calm presence and an eye for meaningful detail, Niki helps shape a retreat experience that feels thoughtfully organized yet refreshingly unstructured—giving women space to pause and feel like themselves again.
